Appraisal Analysis on Thailand Advertisement
نویسندگان
چکیده
منابع مشابه
The effect of antismoking advertisement executional characteristics on youth comprehension, appraisal, recall, and engagement.
This article examines how two executional characteristics of antismoking advertising may interact with other relevant advertising features to affect youth comprehension, appraisal, recall of, and engagement with antismoking ads. Fifty antismoking ads made by tobacco control agencies, tobacco companies, and pharmaceutical companies were appraised by 268 youth using an audience response methodolo...
متن کاملAnalysis of medicine advertisement produced in Brazil
OBJECTIVE To analyze the compliance of drug advertisements with regulations in Brazil, subject to Resolution RDC No. 102/2000 since 2000, which abides by the WHO's (World Health Organization) Ethical Criteria for Medicinal Drug Promotion, published in 1988. METHODS Drug advertisements running within the period of October 2002 to October 2003 were collected and recorded. Media sources included...
متن کاملWeakly-supervised appraisal analysis
This article is concerned with the computational treatment of Appraisal, a Systemic Functional Linguistic theory of the types of language employed to communicate opinion in English. The theory considers aspects such as Attitude (how writers communicate their point of view), Engagement (how writers align themselves with respect to the opinions of others) and Graduation (how writers amplify or di...
متن کاملThe effect of advertisement choice on attention
The purpose of this study was to assess the effect of advertisement choice on individuals’ subsequent attention towards the advertisement. Participants in this study decided which type of advertisement to watch or they were not given a choice. Results of the study showed that advertisement choice significantly influenced female participants’ subsequent attention towards the advertisement but no...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal Polingua : Scientific Journal of Linguistics, Literature and Education
سال: 2019
ISSN: 2252-4797
DOI: 10.30630/polingua.v8i1.76